📱 For Small Business Owners on Instagram

Never write another boring caption.

Your captions should be making you money. Right now they are making your followers scroll past. 60 fill-in-the-blank formulas. Pick one, swap two words, post it. Done.

60 Formulas

50 Viral hooks

40 CTAs

9 Industries

Get the guide for GHS 97

Instant download. Works for any business.

The problem

You post. Nobody buys.

You stare at your phone with nothing to write. You post something safe. It gets 14 likes. Eleven of them are from your cousins.
You try to copy big brands and sound like everyone else. Or worse, you paste your product photo into ChatGPT and post whatever comes out. Your followers can smell it.
Your followers watch, like, and keep their money. Month after month. Same story.

That is not a content problem. It is a hook problem. And it has a fix.

What's inside

60 formulas. Five goals.

Section 1

SELL

18 formulas that ask for the money

"You've been looking at this wig for 3 days. Your hairline is ready. DM me 'READY' and let's sort you out today."

Section 2

WARM UP

12 formulas that build trust

"Last week a client told me she almost didn't order. She thought it was too good to be true. Here's what changed her mind…"

Section 3

ANNOUNCE

11 formulas for launches and sales

"New menu drops Friday. Just two items. Both sold out last time. Set your alarm."

Section 4

AUTHORITY

9 formulas that prove your craft

"I've sewn over 400 bridesmaid dresses. Here is the one mistake I see in every blurry fitting photo."

Section 5

ENTERTAIN

10 formulas that build brand love

"Me at 7am: professional caterer with a plan. Me at 11am when the gas cylinder runs low on a wedding day: 🫠"

A real formula

See exactly what you get.

Formula #14 · SELL Section

The Math Is the Math

Goal: Show the value so clearly they feel silly saying no.

Why it works

Numbers stop the scroll. When people see a simple comparison: what they pay versus what they get. they do the maths in their head. You don't need to persuade them. The numbers do it.

3 Example Hooks

🍛 "₵120 for jollof, grilled chicken, salad, and drinks for 10 people. That's ₵12 a head. Tell me you've found better."
💇 "One install. Lasts 6 weeks. ₵350 divided by 42 days = ₵8.33 a day for hair that looks like this. Worth it?"
🏫 "₵800 per term. That's ₵5 a school day for your child to get individual attention, homework help, and feedback. Every. Single. Day."

3 CTAs to Use

Drop your number in the comments and I'll send you the menu.
DM me "MATH" and let's get you booked.
Send this to the person who keeps saying it's too expensive.

Every formula comes with examples for businesses like yours: the caterer, the wig seller, the school, the gym. Steal the closest one. Tweak two words. Post.

Also included

The full toolkit.

⚡

10 Quick Skeletons For five-minute days when you have no idea what to say.
🎯

50 Viral Hooks, sorted by goal Grab one. Drop it at the top of your caption. Done.
📣

40 CTAs, each with a visual note Every call-to-action tells you which image or video to pair it with.
🎞️

Carousel + Reel Pairing Guide The right formula for the right format, every time.
🇬🇭

Pop Culture Reference Bank Local moments, trending references, slang. Ready to drop into any caption.
📐

Formula-Stacking Guide How to combine formulas when you want one caption to do two jobs.

The offer

Want to hire a copywriter? This costs less.

60 caption formulas sorted by goal
50 viral hooks sorted by goal
40 CTAs with visual pairing notes
10 Quick Skeletons for busy days
Carousel + Reel pairing guide
Pop culture reference bank
Formula-stacking guide

GHS 97

One-time payment. Yours forever.

Add to your order

The Caption Machine (Custom AI Tool) Most Popular

Don't want to write at all? This AI tool knows all 60 formulas. Tell it your business and your goal. It writes 3 captions for you in 60 seconds. Use it every day, forever.

+GHS 79

The Desk Copy (Printed + Delivered)

Get the real book, spiral-bound, delivered to you. It sits next to your phone, opens flat, and gets used. No scrolling through your downloads folder at posting time. You only cover the rider fee. Accra: 1-2 days. Regions: 3-5 days.

+GHS 127

The Caption Engine (Claude AI Skill) Power Tool

For serious posters. This tool loads all 60 formulas into Claude AI and writes your whole month — 30 captions, sorted by goal, in your voice — in one sitting. Fill in your business profile once. Never start from a blank page again.

+GHS 97

Your total GHS 97

Your email — we send the download here

Please enter a valid email address.

🔒 Pay with Momo or card. Instant download.

Questions

Straight answers.

Will this work for my type of business?

Yes. Every formula has examples for caterers, hair and wig sellers, seamstresses, schools, gyms, laundries, photographers, and real estate. If your business takes money, this guide works for it.

I'm not a writer. Can I use this?

That is exactly who it is for. You do not write anything from scratch. You pick a formula, swap in your product name and price, and post. That's it.

How do I receive it?

After payment you get a download link right away. It comes as a PDF you can open on your phone, tablet, or laptop. No waiting. No shipping.

Can I use the captions on WhatsApp and Facebook too?

Yes. The formulas work wherever you write words. Instagram, WhatsApp status, Facebook, even your broadcast messages. A good hook is a good hook anywhere.

Never write another boring caption.

You post. Nobody buys.

60 formulas. Five goals.

See exactly what you get.

The full toolkit.

Be honest with yourself.

This is for you if:

This is not for you if:

A quick word from Kwabena.

Want to hire a copywriter? This costs less.

Straight answers.

Your next caption could be the one that sells.